Altice USA

Ad Campaign Manager- Digital

2 months ago
Requisition ID
2017-15501
Area of Interest
Marketing
Business Unit
intelligis
Position Type
Regular Full-Time
US-PA-Plymouth Meeting

Overview

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent global leader in telecom, content, media, entertainment and advertising founded in 2001 by entrepreneur Patrick Drahi. We are driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. And in a world where continuous innovation is the only way forward, we are redefining the vision we have for our customers, enterprises, advertisers ‐ and our people.

 

 

 

 

Responsibilities

The Digital Media Manager acts as the day-to-day team lead, mentor, coach, and support base for the paid media team. This role is an expert in digital marketing and buying practices across digital channels and is looked upon as a thought leader on emerging practices. The Manager serves as a primary connecting point across all internal media functions connected to the business.  This role drives innovation at both the strategic and execution level, and cultivates key partnerships to deliver the best digital media opportunities to the business across social, programmatic, display, mobile, and video.

 

Digital Media Manager Responsibilities:

  • Leads overall media strategy development and group brainstorming sessions with the intention of bringing great ideas to life
  • Oversees the development of strong and effective media plans incorporating programmatic, display, mobile, social and video based on sound strategies and research
  • Works with creative team/agency on ad development to ensure media and creative strategies work in harmony
  • Works with Sales Reps and Sales Account Managers to ensure plans are on strategy and meet objectives
  • Manages and communicates performance of campaigns, optimization opportunities and budget adjustments
  • Owns Key Performance Indicator(KPI) identification, forecasting, tracking and reporting on a daily, weekly, monthly and quarterly basis
  • Validates all campaign execution using both line item level QA and exception report oversight
  • Sets pace for testing and learning agenda, formalizing and evangelizing results on a quarterly basis
  • Interprets media performance data (multi-touch attribution, marketing mix modeling, etc.) and applies insights
  • Manages relationships with vendors and partners
  • Seeks new trends and opportunities within the industry within display, mobile, social and video; develop POVs to share with media team

Qualifications

Digital Media Manager Requirements:

  • Bachelor's Degree
  • 8 Years’ digital media experience
  • Strong Project Management skills
  • Ability to Solve Complex Structural Problems
  • Expert User of Business Software
  • Top Tier Communication Skills
  • Ability to Manage Multiple Engagements in Parallel
  • Solid knowledge of third party ad servers, programmatic and social buying platforms
  • Experience with all areas of digital media including search, social, display, video, affiliate and programmatic
  • Understanding of Media Mix Modeling, Multi-touch Attribution, and media measurement methodologies
  • Experience working with or for large marketing agencies
  • Experience managing a team or coordinating team activities

We are an Equal Opportunity Employer M/F/Disability/Vet and maintain a drug-free and smoke-free workplace.

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