AlticeUSA/CSC Holdings

  • Digital Media Manager

    Posted Date 2 months ago(4/4/2018 4:04 PM)
    Requisition ID
    2018-18615
    Area of Interest
    Marketing
    Business Unit
    Corporate
    Position Type
    Full-Time
    Job Location : Location
    US-NY-Long Island City
  • Overview

    Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent global leader in telecom, content, media, entertainment and advertising founded in 2001 by entrepreneur Patrick Drahi. We are driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. And in a world where continuous innovation is the only way forward, we are redefining the vision we have for our customers, enterprises, advertisers - and our people.

    Responsibilities

    The Digital Media Manager is the resident expert on paid digital media throughout the Altice Media & Data Solutions organization supporting the establishment, implementation, and optimization, of all our digital media strategy needs. This person will utilize data and test and learn initiatives to uncover trends and insights for use in the planning process. They will be a marketing tools ninja, leveraging tools and technologies to inform the best way to grow the Altice business.

    Key Responsibilities

    • Develop & evaluate digital media plan recommendations and present them to the marketing team
    • Lead optimization recommendations for all digital media channels, providing recommended actions to increase response rates, conversion or sales
    • Daily management of and collaboration with media agency as related to paid digital campaigns consisting of search, display, mobile, social, video, and experiential
    • Compile weekly business & paid media results reports for presentation to senior management
    • Oversee data management platform, including establishing & activating strategy, identifying use cases, implementation & usage
    • Act as liaison between marketing team and media agency, coordinating creative trafficking activities, ensuring campaigns and offers are launched on time, and establishing process associated with effective creative rotation & performance management
    • Provide strategic POV’s to senior management on media & technology offerings related to digital media
    • Lead weekly status and reporting calls with media agency
    • Develop & implement tagging and measurement strategies for website and paid media, using Google Analytics, DoubleClick, and Adobe Analytics; as well as build reports for analysis and optimizations
    • Coordinate various digital media plan elements between media agency and internal programmatic/video teams to ensure all elements are aligned with holistic strategy
    • Manage Senior Leadership requests and set expectations with professionalism, balancing workload with agency to effectively deliver on goals
    • Manage relationships with key media partners through regular meetings, QBR’s, briefings, & contract management

    This role is based in Long Island City

    Qualifications

    • 5-7 years of experience in media planning & buying, with strong experience in digital
    • Proven track record building paid digital strategies as well as recommending and carrying out strategic optimizations to help improve and grow campaign performance
    • Ability to merchandise and rationalize strategies using verbal and written communication, including communication directed towards senior leadership
    • Ability to juggle numerous partner and vendor relationships at the same time and act as a central point of strategy and direction for all parties
    • Fluency in DoubleClick, DoubleClick Search, Facebook, Twitter, Excel (pivot, vlookup, etc.), verification tools (IAS, Double Verify)
    • Familiarity with DMPs, web analytics tools (Adobe analytics, Google analytics), DSPs (AppNexus, DoubleClick Bid Manager), media mix modeling, & multi-touch attribution
    • Experience with tagging, tracking, & reporting in digital media
    • Collaborative attitude when working in a matrix organization where roles and responsibilities are not always clearly defined
    • Bachelor’s Degree from an accredited College or University

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