AlticeUSA/CSC Holdings

  • Marketing Specialist

    Posted Date 3 days ago(4/23/2018 3:42 PM)
    Requisition ID
    2018-19012
    Area of Interest
    Marketing
    Business Unit
    intelligis
    Position Type
    Full-Time
    Job Location : Location
    US-NY-Long Island City
  • Overview

    Altice USA — one of the largest broadband communications and video services providers in the United States — is launching a4, the company’s advanced advertising and data business, which delivers audience-based, multiscreen advertising solutions to local, regional and national advertisers and MVPD partners.

    Responsibilities

    The Marketing Specialist will take a leadership role in overall marketing efforts. This position is responsible for managing all aspects of marketing and sales initiatives, client presentations, sales materials and any other sales related projects. This position acts as a liaison between sales, research, marketing, data & analytics, pricing & planning and product to ensure that all projects and initiatives have the required information needed to fulfill the request. The goal is to deliver effective marketing programs, internal and external, that will enable company growth and enhance our brand and reputation.

     

    Responsibilities

    • Support sales teams in the creation and delivery of all required assets and materials
    • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
    • Assign appropriate tasks to project team members, monitoring and managing the process throughout project life cycles
    • Collaborate on social media strategy and deliver network assets as needed
    • Liaise with all groups/departments to collect information and assets
    • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
    • Work with and manage vendors for internal and external initiatives
    • Brainstorm and develop ideas for creative marketing campaigns
    • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
    • Monitor and track marketing initiatives with recommendations for follow-up campaigns  
    • Conduct client and market research to learn consumer requirements, habits and trends 
    • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
    • Undertake individual tasks of a marketing plan as assigned

    This role is based in Long Island City, Queens

    Qualifications

    • BS/BA in Journalism, Communications or Advertising/Marketing
    • 5+ years proven experience in Media sales organization, with hands on involvement in building and presenting schedules / packages
    • Strong knowledge of and experience with interactive advertising capabilities. 
    • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
    •   Demonstrable experience in marketing data analytics and tools
    • Strong written and oral presentation skills.

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