Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, proprietary content and advertising services to approximately 4.9 million Residential and Business customers across 21 states through its Optimum and Suddenlink brands.
From high-speed broadband and ultra-HD video, to digital advertising solutions, local news and voice offerings, we are making connections possible around the country -- to businesses, to consumers, to communities, to schools, to hospitals, and everyone in between.
We are hiring a Head of Marketing for Altice USA News who will focus on News12 and i24 product - both hyper local and global audiences
Responsible for identifying our target audiences and driving audience growth – core focus on driving audience engagement across medians, focusing on viewer engagement and growth (across TV, digital, distributed media (social)).
Create and execute marketing plans for each business
Lead business development discussions with key partners and distributors
Manage the News12 and i24 brand and consumer messages
Serves as leader liaison to PR, Ad Sales, and key distribution partners
Targeted audiences, clear viewer profiles will drive partnership with advertisers.
Goal is to drive business value – and partner with sales to identify channels for business development on advertising sales side
Focus on building upon the image/brand of the news products, such as continuation of building trust in the brands
Lead all marketing/promotional strategies in an effort to drive growth and ad sales
Grow and build a team with the mindset to innovate news, innovate how we take to our audience and prospective audiences
Work with the executive team to drive strategic business opportunities
Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.